Bangalore: Apple's effort to mark their presence in the market for mid-level smartphones with the launch cheaper iPhone may result in a decrease of iPhone 5 sales and profit margin wounded, according to Steve Milunovich, analyst at UBS, a company that provides financial services.
In the research note, Milunovich said the rumored cheaper iPhone will account for 53 percent of total smartphone sales of the company at the end of next year. However, he added that the phone will contribute only 3 percent of total sales of the iPhone in 2013.
The report says that Apple will sell about 92 million units of the iPhone cheaper end of next year, however, due to lower prices will hurt the company's margins. The note also suggests the possibility of launching the device before the end of the year.
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